From The Founders
Our background is electronic engineering. We specialized in digital signal and analog conversion. You might think that electronics and cosmetics formulations are different, but they share similarities.
We approach each formulation as engineers. We study all published research and then we think about acidity and ingredients that can add synergy to the actives. We follow a minimalist philosophy. No fluff ingredients, even if it helps marketing.
Once the first batch trial is done, we analyse the chemicals to make sure there are no reactions between ingredients. When this step is cleared, we check the sensorial aspect.
Normally we make at least 20 to 25 formulations to achieve the sensorial profile we like (not tacky, or sticky, fast absorbance) etc.
Next step is stability and microbiology testing. It needs to pass both, in order to be able to sell. I left one step or rather ingredient, out. Our passion. We will innovate not follow, we will invent not copy.
Hopefully you can see that in our work.